Homework for you

Ads Gender Analysis Essay

Category: Essay

Description

The Language of Advertising: A qualitative study of gender representation in print advertisements

The Language of Advertising. A qualitative study of gender representation in print advertisements.

University essay from Högskolan i Halmstad/Sektionen för humaniora (HUM)

The purpose of this essay was to investigate and highlight the strengths and shortcomings of Critical Discourse Analysis and Feminist Critical Discourse Analysis when used as an analytical tool. By comparing the representation of women and men in print advertisements, and how there may be a difference in language being used to describe both genders, including the use of sexist language, a critique of CDA and FCDA could be established. In order to establish this all areas of the advertisements had to be taken into account, including layout and images used. The ads were read and interpreted through CDA and FCDA in order to investigate and identify the strengths, and any shortcomings, of the theories. The investigation shows that, although CDA and FCDA scholars could argue that women tended to be described in a more sexist manner overall, a counterargument could also be made on most accounts. The argument which supported sexism was especially observable through how women’s bodies were more often fragmented in images and positioned in more sexual positions, but also how the advertisements not only reinforced stereotypes as well as using distinctly negative language in their descriptions. However, gender stereotyping against men in the ads was also prevalent, which allowed an argument against CDA and FCDA’s theories about existing power struggles. Although the investigation did manage to substantiate the critique regarding how CDA and FCDA view the differences in gender representations, therefore fulfilling its aim, perhaps a more accurate result would have been possible to achieve if more print advertisements had been used in the investigation. However, this was not possible due to the qualitative nature of the investigation.

AT THIS PAGE YOU CAN DOWNLOAD THE WHOLE ESSAY . (follow the link to the next page)

Other articles

Analysis of an Advertisement Essay - Gender Studies

Analysis of an Advertisement Essay

As I finished reading a rather intellectually stimulating article in a popular men's magazine, I flipped the page to reveal quite an interesting advertisement. My gaze fell upon the following print ad, which contained the photograph of a decrepit old man dressed in a black suit, wearing a diamond encrusted gold dollar sign ring, embraced by a wedding-gown clad, large breasted, peroxide bleached blond, young bimbo. Next to the shocking newly-weds was a new, cherry red Dodge Viper convertible, parked on a black patterned brick driveway, in front of a gorgeous mansion wall adorned with lavish vegetation and concrete Grecian pottery overflowing with ferns. The inept, liver spotted, incontinent, prune-like old geezer stood in vulgar contrast to the voluptuous, energetic, seductive, fertile youthfulness beside him. At first one might become shocked at such a display. The printed quote at the bottom of the page, "NEED WE SAY MORE?" brought the Car Company's powerful message into clarity. The Dodge Motor Company, by degrading women, claiming that their car will serve as something of a fountain of youth, and asserting that material items are more important than depth of character, is hoping to convince you that their car is something you want.

By having run such a sexually biased advertisement, it is likely that the Dodge Company has immediately alienated half of their viewing audience. The woman has been portrayed as shallow and materialistic, unable to provide for herself, having no other options than to marry this crusty old man to attain the wealth that she desires. Her vanity and lack of self worth are so great that she has traded her self respect for social status. The first thought that entered my mind as I viewed this.


. middle of paper.


. ome viewers, they managed to instantly offend at least half of the buying audience. It was offensive and degrading women, portraying them as mere objects of a materialistic male figure. The woman's value appeared to be no greater than that of the automobile. Unfortunately the claims of the car's ability to bring back the appeal of youth may have some truth to it. Just as the clothes made the man in a social setting, when on the road your value is judged by your automobile. The vanity of the general population of our nation and the human specie's lust for wealth is so great that upon seeing a dodge viper on the road, one could not help but look upon the driver with envy and desire. While this advertisement did an excellent job of portraying the Dodge Viper, in a humorous and eye catching way, as an object to be coveted, it's design flaws outweigh its qualities.

Click the button above to view the complete essay, speech, term paper, or research paper

Click the button above to view the complete essay, speech, term paper, or research paper

Analysis of an Advertisement Essay - Analysis of an Advertisement Every woman wants diamonds because they are beautiful, rare, and are a symbol of success. There is something about diamonds that make every woman want one. Diamonds make a woman feel bold, sophisticated, and powerful. Something magazine recently published a diamond ad for A Diamond Is Forever.Com. A Diamond Is Forever. Com is a website that does not sell diamonds, but displays all the new styles of diamonds and how to purchase or create the perfect diamond for a customer. [tags: Rhetorical Analysis]

1016 words
(2.9 pages)

Advertisement Analysis Essay - What is media. Media is anything that gives ideas to the public. It also gives everyone information about what is happening in the world. For example books. Some national geographic books tell the society about things. For example a book can tell us about pollution. Some books can even tell us about ancient civilization. I have a book that talks about the earth. There even is a Disney animated movie called earth. Other examples of media are television, newspapers, radios, billboards and computers. [tags: Media]

661 words
(1.9 pages)

Analysis of an Advertisement Essay - Analysis of an Advertisement We live in a fast paced society that is ruled by mass media. Every day we are bombarded by images of, perfect bodies, beautiful hair, flawless skin, and ageless faces that flash at us like a slide show. These ideas and images are embedded in our minds throughout our lives. Advertisements select audience openly and subliminally, and target them with their product. They allude to the fact that in order to be like the people in this advertisement you must use their product. [tags: Business Marketing Analysis Media Ads]

798 words
(2.3 pages)

Essay on Advertisement Analysis - Advertisement Analysis The United States has some of the most intelligent citizens and some of the most advanced technologies and medicine, yet our illiteracy rate has still not diminished. According to a recent government report form The National Institute for Literacy, “There are many adults with low literacy skills (approximately 44 million) who lack the foundation they need to find and keep decent jobs support their children’s education and participate actively in civic life”. This advertisement was done to inspire people, and perhaps specifically minorities, to read, by using a celebrity influence. [tags: Marketing Advertising Business]

539 words
(1.5 pages)

Advertisement Analysis Essay - Advertisement Analysis Expenditure on UK television advertising in 2002 was £3.7 billion. This comes as no surprise considering the overwhelming effect advertising can have on its audience. Adverts can have an effect on our subconscious by using different techniques such as offering us not just a product, but a lifestyle. They give us motivation to buy a product: Wearing this perfume will make you more attractive, eating this food will make you funnier, your children will love you more if you buy them this toy. [tags: Papers]

1137 words
(3.2 pages)

Analysis of an Advertisement Essay - Analysis of an Advertisement From initial glances of the double-paged advertisement, the two illustrations of a young woman situated around the brief appearance of text, show as the most striking. Their possession of the majority of the advertisement's space can be partially responsible for this consequence however. The brief inclusion of text within the advertisement simply describes the novelty of the product, stressing its reputable trait of having a "molten diamond shine" - hence the use of diamond graphics at the bottom of the page. [tags: Papers]

801 words
(2.3 pages)

Essay about Analysis of an Advertisement - Analysis of an Advertisement The intention of doing this treatise is to deconstruct and scrutinize a cake advert called ‘Death by chocolate’. In this treatise I will try to explain the importance and intent behind the different techniques used to sway the reader to buy the product. Finally I will give my own elucidation of the advertisement and if I believe it is effective and successful in making the product appealing to the reader. [tags: Papers]

1253 words
(3.6 pages)

Analysis of an Advertisement Essays - Analysis of an Advertisement My advert is targeted at the entire film fanatic range and for people who are looking for an exciting film. It is important that this advert is 'eye-catching' and attractive because I need it to promote this film so that the film gets as much publicity as possible, in order to make as much money as possible. I have chosen this product because it is an exciting new film and I think people should share the experience of watching it. Similar adverts don't tend to show as much action and excitement in their picture as this one, because either they can't because their films don't contain so much action or they don't have the right ideas. [tags: Papers]

536 words
(1.5 pages)

Analysis of an Advertisement Essay - Analysis of an Advertisement In this piece of writing we will be analysing adverts published by Guinness. Guinness itself has, according to one of its adverts, been around since 1759. If this is true then this would make Guinness one of the oldest drinks around today, except, of course, water. What really matters for us is that Guinness has been at the forefront of advertising since the 1920s. Guinness' adverts have constantly changed to both influence and keep up with changing ideas on gender, as well as giving us a few surprises along the way. [tags: Papers]

731 words
(2.1 pages)

Analysis of Advertisement Essay - Analysis of Advertisement The first advert is of 'L'Oreal', is evidently publicizing an item for coloured hair. It is a famous and an eminent company, that aims to sell its' wide range of products to women who are sophisticated, intellectual and interested in fashion, and who also probably have a high disposable income. The brand name takes up about 15% of the advert, which highlights its importance. 'L'OREAL' is written in large bold, block letters so as to familiarize the customer with the brand name immediately. [tags: Papers]

1060 words
(3 pages)

Nike Ad Analysis


Grace Gould, Claire Ramey, Lucy Butcher

This 2009 “integrated recruitment campaign” from the Oregon-based athletic wear giant Nike – via the Californian advertising agency 72andSunny – “taps into the competitive spirit of young runners” and calls them to gendered action: “Join the Men vs. Women Challenge at Nikeplus.com” (72andsunny.com 2011; Hoovers.com 2011). Runners entered the competition, which launched in early March 2009 and ended in late April of the same year (won by the men), through the Nike plus (Nike+ )website, where they could purchase customizable athletic shoes and clothing as well as software for tracking distances run (RunningfromZombies 2009; Nike Runing 2011). Acquisition of this software, compatible with iPods or a specially designed Nike+ SportBand, granted access to “the world’s largest running club,” a Facebook- like social network that continues to provide personalized training schedules and progress reports as well as opportunities for interacting with fellow runners. Indeed, though the “Men vs. Women Challenge” has ended, the Nike+ network is still available, and maintainsan active user base, emphasizing the running community as a whole (Nike Running ).

(Click to enlarge).


Why did Nike invoke gendered competition to lure its initial audience? The 2009 campaign speaks to resilient Euro-American constructions of gender as consisting of two discrete and heteronormative categories, at once opposed and unified, and of all gender relations as an inherent biological and psychological battle for dominance (see Pinker 1997). Thorne (1993), in her study of American children’s interactions on school playgrounds, observes that “friendly” competitive frameworks are often employed to indirectly address certain underlying tensions. “Kids use the frame of play (‘we’re only playing’; ‘it’s all fun’) as a guise for often serious, gender-related messages about sexuality and aggression,” she explains (5). This “friendly” competition speaks to cultural realities enacted in daily life, where abstract ideals of masculinity and femininity are continuously enacted through coded behaviors.


Similarly, in Nike’s ad campaign, the challenge is constantly couched in terms of play. Nike’s television ad, for example, features men and women gleefully attempting to slow each other down through childish pranks – stealing glasses, tripping each other, etc. As the more serious and competitive implications of the print ads illustrate, however, (note the intense facial expressions, the dedicated hand gestures, etc.) underlying this friendly framework is a narrative of very real battle for dominance. The “Men vs. Women Challenge” calls for young runners to prove not just their own merit, but that of their entire gender. Suddenly, the popularly circulated and aspired to notion of masculinity – couched in notions of athletic superiority and competitive aggression – is in question. What are men they if let the women beat them at their own game? Suddenly, women’s assertions of gender equality are in question – they have to prove that they are better than the men, first at running, and then in the public sphere, all the while maintaining sexed female traits. A race between men and women becomes an indirect dialogue concerning physical and social power as well as the negotiation of gendered behaviors. Combined, these ads reflect the high stakes of gender politics.

Metamessages of Ad Copy


The explicit message of the ad series is largely conveyed through text. The text is large, white, and prominently placed against dark backgrounds. Though there is not a clear sequence for the blurbs, the ad featuring the man and woman together seems a summing up of the content of the other three, since its rhetoric isn’t inherently inciting. It posits a simple binary between “men” and “women,” which Nike, like most companies and agencies, thinks to be most effective in attracting a wide pool of consumers. The word “challenge” is set off by itself spatially in an attempt to emphasize the competitive instinct that Nike wishes to instill in viewers – a drive that will bring them to the Nike Plus website to purchase special shoes needed to compete with. The initial firing up of viewers, however, is left mostly to the other three ads.


The ads featuring the single woman and the single man are interdependent: it takes two for a proper competition. However, without one ad near the other, it’s easy to jump to sexist conclusions suggested by the text. The men’s slogan, “One more thing for men to rule,” is juxtaposed with the women’s slogan, “Ladies first. Men second.” By design, both should be equally arousing and empowering, if we miss or choose to overlook the connotations of “ladies first.” This phrase references both the age of chivalry in which the ideal manly disposition determined the courteous treatment of women, and its modern adaptation that can either be used derisively or to maintain unequal gender expectations. Voicing the usually implied “men second” after the phrase is not enough to offset the fact that men fashioned it for their own prestige. “Ladies first” carries with it an unmistakable patronizing tone. Conversely, “One more thing for men to rule” points directly to men’s frequent dominance beyond the comparatively trivial Nike challenge at hand.


The shoe-featuring ad supports the notion that women need assistance to be “first.” Its slogan, “Custom fit for girls. Trouble for guys,” implies that only with special equipment can women hope to successfully challenge men. This Nike-enabled equality doesn’t foster equanimity between the sexes, however – it means “trouble for guys,” suggesting that otherwise men feel natural in their dominant cultural/social positions. The end of the subtext also presents a double message: “Give the guys something to chase” both restates that women aren’t worth competing against unless they have equipment to up their performance and insinuates that a woman can become more desirable socially/sexually to men by acquiring this particular shoe. Either way, the ad seeks to bolster women’s confidence by subtly undermining it first, thus establishing the need to buy Nike shoes.


The portrayal of male and female runners in Nike’s campaign consolidates all the intricacies embedded in the language and strategies of the ad – notions of competitiveness, gender dichotomy, sexualization, domination, etc. – in visual form. Similarly to its textual counterpart, the portrayal of bodies seems to begin in the individual ads, and culminates in the ad featuring both male and female runners. As such, the “grammar” (Jhally 1995: 82) of the images differs according to intended audience, offering, in one frame, a determined and agile female athlete, in the next, a woman pursued. Just as the strategy and language of the campaign offer two levels of interpretation (play vs. battle, “egalitarian” vs. sexist), the portrayal of bodies lends itself to multiple meanings as well. These meanings, though slickly airbrushed over, are important to uncover because they reveal “the ways in which we think men and women behave,” (Jhally 1995: 81) and offer to the viewer some form of “illusory happiness” (Jhally 1995: 80), a desire conveniently commodified in sneaker form – all in the blink of an eye. It is important to investigate, then, what exactly Nike hopes to communicate visually before the reader turns the page.


In the ads featuring solo athletes, both man and woman appear to be dedicated, active agents. At first glance, their positioning is fairly equal – both stare intently at their goal, arms in motion, actively engaged in the race. Upon more detailed inspection, however, subtle differences can be observed – the man offers the photographer a sturdy thumbs-up, while the woman’s hand, though engaged, is placed daintily over her hip. While these differences certainly suggest a hierarchy of difference, it is a hierarchy obscured by the advertisements’ text. Overall, then, these two images seem to be intended to, for the most part, stand on equal footing. This is likely due to the ads’ intended audience, as each aims to motivate its respective gender to participate in the competition.


The ads featuring both male and female athlete, on the other hand, are far more problematic, and reveal the issues of battle, domination, and sexualization underlying the text and strategy. The runners’ bodies are positioned in an erotically-charged manner, hips almost touching. The man turns completely away from the camera, staring overtly at his competition. The viewer is left to determine the meaning of this gaze. Is he flirting with her? Egging her on? Pursuing her against her wishes? Several physical indicators seem to imply the existence of a an aggressive and sexual underpinning. The woman’s facial expression, for example, though similar to her individual photo, has changed. Her lips have drawn down, as if worried, whereas before her face was smooth and relaxed. Additionally, she does not return the man’s gaze, and does not seem to be enjoying his pursuit. These indicators are complicated further by the man’s overt dominance. He is featured at the center of the ad, both in front of and taller than the woman’s body. His right hand is constricted strongly, as if grasping an invisible object – a gesture invoking strength – while his left still offers a vigorous thumbs-up. The woman’s fingers, however, have curled inwards, giving her a far less agentive look.

Advertising campaigns like the one highlighted above trade in acculturated notions of gender and power. They reflect the ways in which these categories circulate in popular discourse, invoking and reinforcing them at the same time. Only by becoming aware of these concepts can we attempt to disamntle the structures that they support.

Hoovers.com. 2011. 9 April 2011. <http://www.hoovers.com/company/NIKE_Inc/rcthci-
1.html >.

Jhally, Sut. "Image-Based Culture: Advertising in Popular Culture." Gender Race and Class in Media. Ed. Gail Dines. [S.l.]: [s.n.], 1995. Print.

Pinker, Steven. “Family Values,” How the Mind Works. New York: Norton, 1997.

Thorne, Barrie. Gender Play: Girls and Boys in School. New Brunswick: Rutgers University
Press, 1993.

Gender Role Portrayals in American and Korean Advertisements

Gender Role Portrayals in American and Korean Advertisements

Cite this article as: Hovland, R. McMahan, C. Lee, G. et al. Sex Roles (2005) 53: 887. doi:10.1007/s11199-005-8305-3

This article reports on an examination of gender role portrayals in American and Korean magazine advertisements that is based on the work of Erving Goffman (1979). Through a study of advertising images, we explored implied gender roles within and between cultures. Results of an analysis of a random sample of American advertisements are compared to results for comparable Korean magazines and to previous researchers' applications of Goffman's approach to American advertisements. Results indicate that sexism in American magazine advertisements has decreased but not disappeared. Evidence of sexism in Korean magazine advertisements was found as well. We also compared gender depictions in advertisements directed to magazine audiences of relatively different ages. Observations are made about differences in gender role portrayals in American advertisements over time, between cultures, and for different aged magazine readers.

gender roles American and Korean magazine advertisements Erving Goffman

References

Annual Report on the Economically Active Population Survey (2001a). Korea: National Statistical Office.

Bandura, A. (1977). Social learning theory. Englewood Cliffs, NJ: Prentice-Hall. Google Scholar

Belknap, P.,& Leonard II (1991). A conceptual replication and extension of Erving Goffman's study of gender advertisements. Sex Roles. 25. 103–118. CrossRef Google Scholar

Bennett, W. L. (1993). Constructing publics and their opinions. Political Communication. 10. 101–118. Google Scholar

Chafetz, J. D. Lorence, J.,& LaRosa, C. (1993). Gender depictions of the professionally employed: A content analysis of trade publications, 1960–1990. Sociological Perspectives. 36. 63–82. Google Scholar

Cho, B. Kwon, U. Gentry, J. W. Jun, S.,& Kropp, F. (1999). Cultural values reflected in theme and execution: A comparative study of U.S. and Korean television commercials. Journal of Advertising. 28. 59–73. Google Scholar

Choi, E. (1994). Status of the family and motherhood for Korean women. In J. Gelb& M. L. Palley (Eds.), Women of Japan and Korea: Continuity and change (pp. 189–205). Philadelphia: Temple University Press. Google Scholar

Chung, G. H. (1990). Transnationalization of Korean advertising: A qualitative and quantitative analysis. Unpublished doctoral dissertation, University of Minnesota.

Clark, D. N. (2000). Culture and customs of Korea. Westport, CT: Greenwood. Google Scholar

Courtney, A. E.,& Lockeretz, S. W. (1971). A woman's place: An analysis of the role portrayed by women in magazine advertisements. Journal of Marketing. 8. 92–95. Google Scholar

Edelman, M. J. (1993). Contestable categories and public opinion . Political Communication. 10. 231–242. Google Scholar

Entman, R. M. (1993). Framing: Toward clarification of a fractured paradigm. Journal of Communication. 43. 51–58. Google Scholar

Goffman, E. (1974). Frame analysis: An essay on the organization of experience. New York: Harper& Row. Google Scholar

Goffman, E. (1979). Gender advertisements. New York: Harper& Row. Google Scholar

Hammer, E. (2001). The arts of Korea: A resource for educators. New York: The Metropolitan Museum of Art. Google Scholar

Iyengar, S. (1987). Television news and citizens' explanations of national affairs. American Political Science Review. 81. 815–831. Google Scholar

Iyengar, S. (1991). Is anyone responsible? How television frames political issues. Chicago: University of Chicago Press. Google Scholar

Kang, M. (1997). The portrayal of women's images in magazine advertisements: Goffman's gender analysis revisited. Sex Roles. 37. 979–996. CrossRef Google Scholar

Lazier-Smith, L. (1988). The effect of changes in women's social status on images of women in magazine advertising: The Pingree-Hawkins sexism reapplied, Goffman reconsidered, Kilbourne revisited. Unpublished doctoral dissertation, Indiana University.

Lindner, K. (2004). Images of women in general interest and fashion magazine advertisements from 1955 to 2002. Sex Roles. 51. 409–421. CrossRef Google Scholar

Lee, K. J. Um, C. C.,& Kim, S. (2004). Multiple roles of married Korean women: Effect on depression. Sex Roles. 51. 469–478. CrossRef Google Scholar

Marketer's Guide to Media (2000). (Vol. 23, pp. 176–181). New York, NY: BPI.

Maynard, M. L.,& Taylor, C. R. (1999). Girlish Images across cultures: Analyzing Japanese versus U.S. Seventeen magazine ads. Journal of Advertising. 28. 39–48. Google Scholar

McLaughlin, T. L.,& Goulet, N. (1999). Gender advertisements in magazines aimed at African Americans: A comparison to their occurrence in magazines aimed at Caucasians. Sex Roles. 40. 61–71. CrossRef Google Scholar

Social Statistics Survey (2000). Korea: National Statistical Office.

Population and Housing Census Report (2001b). Korea: National Statistical Office.

Pan, Z.,& Kosicki, G. M. (1993). Framing analysis: An approach to news discourse. Political Communication. 10. 55–75. CrossRef Google Scholar

Plous, S.,& Neptune, D. (1997). Racial and gender biases in magazine advertising. Psychology of Women Quarterly. 21. 627–644. Google Scholar

Price, V. Tewksbury, D.,& Powers, E. (1997). Switching trains of thought: The impact of news frames on readers' cognitive responses. Communication Research. 24. 481–506 Google Scholar

Sengupta, S. (1995). The influence of culture on portrayals of women in television commercials: A comparison between the United States and Japan. International Journal of Advertising. 14. 314–333. Google Scholar

Signorelli, N. (1989). Television and conceptions about sex roles: Maintaining conventionality and the status quo. Sex Roles. 21. 341–360. Google Scholar

Sirakaya, E.,& Sonmez, S. (2000). Gender images in state tourism brochures: An overlooked area in socially responsible tourism marketing. Journal of Travel Research. 38. 353–362. CrossRef Google Scholar

Smith, B. G. (2000). Sexism. In A. Howard& F. Kavenik (Eds.), Handbook of American women's history (p. 508). Thousand Oaks, CA: Sage. Google Scholar

Snow, D. A.,& Bedford, R. D. (1988). Ideology, frame resonance, and participant mobilization. In B. Klandermans, H. Kriesi,& S. Tarrow (Eds.), International social movement research (pp. 197–217). Greenwich, CT: JAI Press. Google Scholar

Snow, D. A.,& Bedford, R. D. (1992). Master frames and cycles of protest. In A. D. Morris& C. M. Mueller (Eds.), Frontiers in social movement theory (pp. 135–155), New Haven, CT: Yale University Press. Google Scholar

Taylor, C. R.,& Miracle, G. E. (1996). Foreign elements in Korean and U.S. television advertising, Advances in International Marketing. 7. 175–195. Google Scholar

Tuchman, G. (1978). Making news: A study in the construction of reality. New York: Free Press. Google Scholar

U.S. Bureau of the Census (2000). Table 2: White population, by age and sex for the United States: 2000. Retrieved September 4, 2002, from http://www.census.gov/population/cen2000/phc-t08/tab02.pdf

White, C.,& Kinnick, K. N. (2000). One click forward and two clicks back: Portrayal of women using computers in television commercials. Women's Studies in Communication. 23. 392–412. Google Scholar

Won, C. K. (1994). Overcoming Confucian barriers: Changing educational opportunities for women in Korea. In J. Gelb& M. L. Palley (Eds.), Women of Japan and Korea: Continuity and change (pp. 206–222). Philadelphia: Temple University Press. Google Scholar

Copyright information

© Springer Science + Business Media, Inc. 2005

Authors and Affiliations
  • Roxanne Hovland
    • 1
    • 5
    Email author
  • Carolynn McMahan
    • 2
  • Guiohk Lee
    • 3
  • Jang-Sun Hwang
    • 4
  • Juran Kim
    • 1
  1. 1. College of Communication and Information University of Tennessee Knoxville
  2. 2. Department of Communication University of North Florida Florida
  3. 3. Department of Communication Art Sejong University Gwangjin-gu Korea
  4. 4. College of Political Science and Economics Chung-Ang University Seoul Korea
  5. 5. 476 Communications and Information Building Knoxville
About this article