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Business Research Process Essay Sample

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Business Research Process - Essay by Summerstudent

Business Research Process Essay

There are several steps to the business research procedure. The first step is to gather data by way of primary and secondary types of research processes. During the data collection, the researcher may retrieve both structured and unstructured data for analysis. Some sources for data collection may include business statements, month ends, and company websites. In addition, there are important tools, such as examinations and polling that may be utilized for collecting the data. With the information gathered, corporations are able to contact customers, solicit business, and negotiate potential contracts. Step two is to formulate the data so that it is usable for interpretation. In order to reduce the scatter of gathered data, enterprises may utilize mathematical and statistical models. These models can help the person to interpret the data and reach a more solid conclusion. This process generates more usable data, which is necessary for the analysis. Some examples would be cost effectiveness, sales and profits, and market demand.
The research process helps the company formulate quality decisions and make sound business judgments, based on a client’s market positions. Good research generates dependable data that forms the basis of the decision-making process. Poor research yields poor information and results in data that is not a good basis upon which managers should make decisions.

Business research is necessary in order to reduce uncertainty and focus on decision-making. There are several stages in a good research process plan. The stages of the research process follow a pattern, as follows:
1. Define the research objective
2. Plan a design
3. Plan a sample
4. Collect the data
5. Analyze the data
6. Formulate the conclusion and prepare a report

The six process stages of business research are referred to as a cyclical or circular-flow process. The circular-flow concept generates new ideas and a sense of knowledge that leads to investigation. Each.

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Business Research Process

For any business to be successfully. business owners and entrepreneurs need to carry out research and get information that will help them be in a position to steer the business to success. Research will enable business owners and managers to know the opportunities and problems that their business might be facing

One of the issues that make business to fail is when managers undertake poor marketing. In marketing. a manager should not assume to know

what the customer wants. when the customer needs that commodity. and at what place. Therefore. to be sure of how to meet customer requirements marketing managers should carry out marketing research

This study outlines the importance of marketing research and process that marketing manager can use to find out information on how to meet the actual needs of the customers

Marketing research is not only an important undertaking to large business organizations. but also to smaller businesses. Marketing research can help the manager to acquire information about competitors and customers. especially if the business is undergoing losses (Zikmund N .d. In such a case. carrying out marketing research will enable the business to redirect marketing effort so as to make profits

Marketing research can be through surveys. census data and customer observation. Therefore. the basic marketing researches are quantitative and qualitative techniques

In quantitative research. a manager will be able to answer questions of `how much ' or `how many ' while in qualitative techniques the manager will be able to address the questions `why ` or `how ' Quantitative research involves surveys while qualitative research can be through observing customers ' behavior or through having unstructured conversations with the customers

Importance of marketing research

Marketing research analyses are concerned with the potential sale of a product or service in future (US department of labor. 2006. Data concerning competitors. prices. sales as well as distribution channels helps the manager to plan for future sales. There are various means which the marketing research analysis can use to gather information These include telephone. mail or Internet surveys. Other methods are door-to-door interviews using questionnaires or having focus discussions groups

Marketing managers to make decisions concerning promotions can use marketing research information. distribution and if there are any chances of success if a new product line is added to the organization 's commodities. Furthermore. it is through marketing research that development of advertising brochures and commercials can take place and determining how to undertake promotions and other sales plans

Research information on marketing is also very useful to the manager when making fiscal or policy decisions. The decisions ' effectiveness and the customer satisfaction can as well be measured by the use of marketing survey

There are also a lot of uncertainties in the market that can be caused by many factors. among them being price fluctuations. Therefore. a well-carried market research can avoid such uncertainties that can occur in the organization. or giving the management an option on.

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Business Research Ethics Essay Sample - Papers And Articles On Bla Bla Writing

Business Research Ethics Essay Sample

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“It’s not hard to make decisions when you know what your values are.” – Roy Disney (Nephew of Walt Disney) Ethics in business research set the standards in which researchers use to guide them; these standards build trust not just by the honesty of a researchers work but also in their integrity in the method that they use. Without ethics a researcher’s process could prove to have great ramifications. Ethical business researcher’s core value is responsibility and honesty. Researchers are aware of who all can be affected should their work not be of the highest quality. Research is used for and is relied on for such things as product safety or as a guide in a particular market. Every step that is taken in the research process begins with the information that is gathered, documented and even published so deviations may be within the law but are considered to be unethical practices. It is through research that new developments are made and may lead to better insight in things that others have already shed light and gathered information on. It is not uncommon for some researcher to teeter between what is ethical and what is considered to be unethical.

A psychology professor and scientist from Harvard University by the name of Marc Hauser had crossed the line between what was ethical and what was not. In an article that the Harvard Crimson ran in early September of 2012 it stated that after a two-year federal investigation the Office of Research Integrity found this former Harvard psychology professor had doctored results of his research and was accused of six counts of research misconduct, lying about his data and misrepresenting research methods in his Harvard lab in research that the National Institute of Health supported. (Jain, Sept) Marc Hauser conducted research that involved and was primarily concentrated on animal cognition and moral psychology. Mr. Hauser found himself resigning from his tenured position at Harvard University; it was stated by Dean Smith that,” no university or college wants to see a member of their faculty found responsible for research misconduct, for such misconduct strikes at the core of their academic values.” (Jain, Sept) It was after these allegations that led to Hauser to retract a paper that he had written about cotton-top tamarins being able to distinguish between patterns of syllables like a human infant can. In two other studies that Hauser published in Science and the Proceedings of The Royal Society B were also retracted and fixed minus any field notes.

These publications are also under investigation as well. Hauser has turned his attention in another direction but has agreed that should he conduct further research he will be supervised for any new-government sponsored research, review and public disclosure to finding agencies of the legitimacy of his data by institutions that employ him in the future and he will be excluded from his advisory responsibilities to the U.S. Public Health Service. (Jain, Sept) Marc Hauser may have made notable contributions in his field in that he found cotton-top tamarin monkeys have the ability to learn syllable patterns, this was thought to have a part in the ability to learn language and had been seen before in infants.

Ironically, Hauser researched the roots of human abilities such as language while studying if morality was innate or learned. (Johnson, Sept) Hauser’s unethical behavior of falsifying his research could also others research that relied on the information that he provided in his research, his students that he taught, his assistants that worked alongside him and Harvard University not to mention the National Institute of Health that supported his research. Marc Hauser is just one of many that have found themselves committing unethical choices; truth is in a survey of 3,247 scientist had reported that one in three scientist admitted to committing at least one of 10 relatively serious acts of professional misconduct. (Artino, JR & Brown, June) Overall, it is important that any person that is conducting any type of research follow the proper guidelines in order to assure that the work that is gathered, documented and published can be trusted and validated instead of losing credibility from documenting false information.

Artino, JR, A. R. & Brown, S. W. (June 01, 2009). Ethics in educational research: a comparative analysis of graduate student and faculty beliefs. College Student Journal Publisher: Project Innovation (Alabama) Audience: Academic Format: Magazine/Journal Subject: Education, 43(2), 1. Jain, R.
(September 6, 2012). Hauser’s Misconduct Confirmed by Feds. Retrieved from http://www.thecrimson.com/article/2012/9/6/hauser-misconduct-investigation/ Johnson, C. Y. (September 05, 2012). Former Harvard professor Marc Hauser fabricated, manipulated data, US says. Retrieved from http://www.boston.com/whitecoatnotes/2012/09/05/harvard-professor-who-resigned-fabricated-manipulated-data-says/UvCmT8yCcmydpDoEkIRhGP/story.html

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Understanding Business Research Terms and Concepts Essay Example

Understanding Business Research Terms and Concepts

Custom Student Mr. Teacher ENG 1001-04 25 April 2016

Understanding Business Research Terms and Concepts

The first article discusses the overall Health of Lesbian, Gay, Bisexual, and Transgender people; and Building a Foundation for a better understanding. In this article you will find accompanying research on the generally health status of the LGBT community. A condition in order to review existing research on sexual-gender-minority health, this article presents research encounters accompanying with this particular study of LGBT populations. When research method along with data sources that would be used in the studding of these populaces and to determine the best overall reliable practice for directing this type of research on the health conditions on LGBT people, also finding a summary of key on research opportunities. With this topic the three overall important challenges are confronting the researchers attempt to gathering any type of effective and somewhat consistent data for describing the LGBT community and the basics on measuring their health. The first is defining the overall measures of sexual coordination and the gender distinctiveness.

Next is overpowering the lack of enthusiasm from some LGBT individuals in order to identify themselves for the purposes of research. The third challenge is to obtain high-quality samples of relatively small populations. Although the “LGBT” acronym is generally applied to more or less lesbians, gay people, bisexual women and men, and also transgender people. These groups are pretty distinct and could also comprise with other subgroups based on ethnicity, race, age, geographic location, and other factors like socioeconomic status. These types of variations have been implicated for the purpose of health research, also including the need to capture sample sizes that are just large enough to help with the understanding of difference amongst certain subgroups.

With the research method in all practical of each component the studies design has to be grounded on the deliberation of certain appearances of the people actuality studied, in order for the most actual method of the data received are to be developed. When dealing with the LGBT studies the research needs to identify and choose the most effective methods to balance for the unique research that is explained above. Challenges with sampling requires careful precise of definition on the targeted population of its study. When you set up the target population be sure to set up as well the elements and what information is required overall and what limited estimates that would be required (ONM, 2001). Let just say for example, the targeted population is the LGBT in a particular state, geographic or the community area.

If the supporters of this targeted populace are nominated into to a particular sample by random and unbiased mechanism and every individual within the target should have knowledge of being selected into this studies and the overall subsequent study model could be used to attraction implications and will simplify the target population, thus generating a “representative” of this targeted populace. Other items explain in this article are data collections using quantitative and Qualitative methods. In addition to choosing the most appropriate sampling frame that concerns major methodological concerns over the options of using quantitative and Qualitative methods. With research opportunity its beat that procedures need to be created for take full advantage of its usefulness obtainable data.

I next article I came across was about Nursing Research and Evidence-Based Practice. It discusses how nursing is clearly becoming a bit more evolving towards a likable evidence-based practice regardless of the many obstacles that are processed. In today society trends are propelling around healthcare delivery system for the concentration on patient overall safety, its value, and overall distinction to create a managerial cultural within expectation for all teams members of healthcare. The landmark publications To Err is Human (Institute of Medicine, 2000) and Crossing the Quality Chasm (Institute of Medicine, 2001) have served as the impetus for all healthcare professionals to consider their practice patterns. The quest for Magnet designation has propelled nursing leaders to evaluate whether the care delivery models they use incorporate evidence-based practice, and there is integration of research and evidence-based practice in clinical and operational processes (Turkel, Reidinger, Ferket, & Reno, 2005).

To embed these values among a nursing staff, clinical staff participation in the process of nursing research is critical, as well as the use of evidence to drive nursing interventions (Clark, 2006). I have noted that the research generally process of methodical inquiry to create and develop acquaintance within a self-control or profession. I have also learned that research validates and refinances of existing knowledge and develops new knowledge (Burns and Grove, 2007).

With nursing research priorities exists to provide a certain high quality of nursing care for any individual in need of any type of healthcare promotions, also health sustain along with health-restoring strategies. Is show’s how the overall consequence of this type of research activity for a typical nurse would be ultimately and put its knowledge increased to work along with its healthcare delivery! Something else I have found about research priorities is that; frequently set up by groups that will fund its research just to reassure nurse researchers and to possibly devote time and money within in those types of areas! Looking at its study designs tells the researcher how data would be collected. It’s noted that the researcher indicates a method founded on a question along with the current levels of knowledge about the issues at hand to be studied.

The concept like caring, pain and unhappiness are of principal importance (Speziale and Carpenter, 2007); this design provides a dimension of understanding and adds to the traditional quantity method. For an overall general understanding Nurses of just about every level should really critically read these types of research journal articles. It also explains the types of levels and evidence that exists and it many forms. Perhaps you can see that the most obvious form would be the journal article that helps to describe a single research study. It states that certain subject has been extensively studied; other research articles with more information may also be wide-ranging as well. Previous to EBP, the readers were responsibly for original reports to evaluate and to agree if any of the supporting documentation could be used in a practice setting.

q=business+problem+is+researched+using+a+qualitative+design+and+the+other+using+a+quantitative+design AAPOR (American Association for Public Opinion Research) Best practices. 2010. [October 22, 2010].https://www​.aapor.org/Best_Practices.htm. Aaron DJ, Chang YF, Markovic N, LaPorte RE. Estimating the lesbian population: A capture-recapture approach.Journal of Epidemiology & Community Health. 2003;57(3):207–209. [PMC free article] [PubMed] Almeida J, Johnson RM, Corliss HL, Molnar BE, Azrael D. Emotional distress among LGBT youth: The influence of perceived discrimination based on sexual orientation. Journal of Youth & Adolescence. 2009;38(7):1001–1014.[PMC free article] [PubMed] Austin SB, Conron K, Patel A, Freedner N. Making sense of sexual orientation measures: Findings from a cognitive processing study with adolescents on health survey questions. Journal of LGBT Health Research. 2007;3(1):55–65.[PubMed] Clark, M. L. (2006). The Magnet Recognition Program and evidence-based practice. Journal of PeriAnesthesia Nursing, 21, 186–189. Check Document Availability Bibliographic Links [Context Link] Greenhalgh, T. (2006). How to read a paper: The basics of evidence-based medicine(3rd ed.). Oxford, England: Blackwell Publishing. [Context Link] Institute of Medicine. (Ed.). (2000). To err is human: Building a safer system.Washington, DC: National Academies Press. [Context Link] Institute of Medicine (Ed.). (2001). Crossing the quality chasm: A new health system for the 21st century. Washington, DC: National Academies Press. [Context Link]

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Sample Essay: Business Plan for a Startup Business

17 Feb 2010

A business startup requires a lot of thoughts and strategies. Whether it is in the manufacturing industry or the service industry, every minute detail of the business prospect in terms of its profitability to its competitors must be studied and evaluated to understand the gravity of the venture and the risks involved. Thus, a proper business plan has to be developed and tested against the current market to understand its viability.

A business plan will only help to develop and improve the proposed business. It helps the proposed to understand the business, define what they want from the business, understand customer needs, and how to optimize the proposed business.

The first stage of the business plan is to focus on the basic parameters of the proposed business, like constructing the mission statement, identifying the keys to success, undertake market analysis, and create a break-even analysis to give the proposed a critical head start toward understanding the business.

However, startups are not as simple as it seems, for in the manufacturing industry, one needs to address product development, packaging, retail fittings and signage, office equipment, website development and maintenance, and the initial capital to run the show before actual returns are generated. Unless one has the wherewithal to support these expenses on their own, they will then have to look to banks to avail loans. In the service industry, the level of investment is comparatively lesser, and therefore not much thought needs to go into the financial aspect of the startup capital.

An ideal platform for a startup business would be to develop the plan in stages to meet the proposed business goal. Adding a basic sales and expense forecast will help understand profit and loss, so vital in business (Berry, 2008).

There has been a drastic change in the way logistics operate today. Today, logistics is about economics of scope than economics of scale. What this means is that more and more companies are now concerned about the scope for development rather than volume. Quality is what is foremost on the agenda of logistic operators.

Business is characterized as evolving away from the earlier objective of single exchange transactions towards a long-term buyer-seller relationship of mutual benefit. These strategic relationships generate managed supply chains.

Today, logistics involves the cooperation through economic networks for mutual benefits. In other words, individualism has given way to collectiveness. That’s right! Logistics is about total solution under one roof. This way, companies manage their business with lesser paperwork, less tracking and negotiations, and shared responsibilities. What brought about this transformation? Consumers; that’s right! Consumers today seek greater product variety at high quality level and obviously, reliability. Product availability is mandatory. Thus, the huge containers that used to carry high volumes of consignments have now been cut to size to accommodate quicker and easier handling, thereby accommodating faster and efficient services, plus continuity. In order to attain such professionalism, global corporate houses have become centers of corporate structures, centered on the principles of co-operation and partnership; outsourcing of logistics functions.

Globalization and outsourcing has opened new vistas for logistic operators in relatively all areas of operations, be it shipping lines, forwarders, terminal operators, road haulers, or rail operators. The integration of these services under a single umbrella is what corporate managers seek today. Together, this integration provides new value-added services as an integrated package.

The strategy process is quite intriguing, yet exhilarating. Every company has its share of researchers who respond to the strategy process challenge by identifying certain traits that can either bring moments of exhilaration or disillusion. Disillusion comes from the often grotesque outcome of their effort leading to an outcome that is far from impressive. A lot of empirical research goes into the strategy process; large, often heroic and distinctive, collection of data is required to explore the possibility of linking strategy process and decision-makings, and finally to performance. The potentially revealing and insightful information comes at a cost, a cost that can nip the career perspective of the researcher, if it crashes. However, the outcome, though comprehensive, can be complex, messy, and notoriously fragile.

Nonetheless, a significant part of the research is characterized by controversial normative orientation; strategic change or protecting and extending existing strategies, as Chakravarthy (2003) said. Such outcomes remain highly influential (if successful) until they are outdated, out fashioned, or shown to be hazardous.

In short, a prescription that would guarantee supra-normal profits consistently would de-facto become the strategic management field’s own version of the proverbial money machine (Szulanski et.al, 2

This paper proposes to illustrate the advantage that introduction of information technology has in leveraging the competitive advantage in the courier industry. The business is set to operate from Minneapolis, and with so many courier companies operating around the city, it becomes imperative for the startup courier business to introduce MIS to enhance and beat competition. Minneapolis-Saint Paul area has many courier companies of repute. Names of OnTrac Courier Services, LLC, General Delivery Service Incorporated, Blazing Saddles INC, Edina Couriers LLC, DHL Express, Dash Delivery Service, On Time Delivery Service, and Quicksilver Express Courier to name a few, are well established names in the courier business, and any startup courier business will have to either match them in service or beat them with technology to make any mark here. It is with this objective in mind that the startup courier company that is proposed will incorporate the best of technology to leverage competition (Citysearch, 2008).

The courier industry is highly competitive, and consumers have become far more knowledgeable, and this makes the industry far more complex to run. Unless customer service is enhanced, there is every chance of the business losing important clientele and depleted database. To enhance service and keep abreast competition, the new Courier business will introduce the best of technology to enhance performance through tracking and execution. Since a lot of important documents and consignments are routed to destinations to save time, courier companies need to offer fast, reliable and foolproof service to them. This is what the introduction of new technology will offer, and sought for the new startup company

As a startup, the first priority would be to vision the future to create a successful business strategy. The vision is something that is proposed of an industry that it must create, shape and transform over time. For this, the business leaders need to seek input from the enterprise, customers, employees and business partners. Earlier, many business houses defined their products and strategies to attract customers, but this has now changed. Today, concentration is on what values they have created for customers. Therefore business must address customer needs and demands rather than using their product or service and enforcing it on the customer. Greater competition, globalization and faster imitation have caused many products or services to become commoditized. Customers are far more knowledgeable and demanding than earlier days. They have access to more information through new channels such as the Internet. They are more knowledgeable and discerning than ever before and demand exceptional value. Customer relationships have come to the fore.

Peter Drucker (2001) once wrote that there was only one valid definition of a business purpose, and that was to create a customer. What the business thinks it produces is not of importance, it is what the customer thinks he is buying, what he considers as value, that determines the present and future of the business [1] .

Similarly, Adrian Slywotzky (1996) in Value Migration [2] said that a business strategy in never complete without addressing its customers, define and differentiate its services, define the tasks it will perform, configure its resources, and creates utility for the customers.

IT related programs to improve and increase customer services are mandatory as well.

As a startup courier company in the Minneapolis area, the company has great business potential, as the twin cities of Minneapolis-Saint Paul metropolitan area is home to many industries and business. The new company will incorporate some of the latest IT solutions to beat competition. It will put in place a strong supply chain management that will provide real-time visibility and control over changes occurring in the supply chain industry. The technological development is such that, the supply chain industry today has the availability of solutions for Supply Chain Planning (SCP), Supplier Relationship Management (SRM), Enterprise Resource Planning (ERP), and Business Intelligence (BI). This is what will help the new startup company develop its business and beat competition (Oracle Corporation, 2005).

Logistics refers to the systematic management of various activities required to move a product or from the production/manufacture plant to the customer. It encompasses more than just movement of goods; it involves timing, cost, location, availability, and support systems. With globalization, competition at regional and international level has become even more intense, and cost and availability are prime concern for the end-user. Most companies therefore are forced to rethink their logistic operations to maintain stability on all fronts.

While we saw that in the 1980s and 1990s companies tried to out beat competition through improved production and reduced costs (cheap labor being one), technological advancement negated this advantage and forced companies to look for alternatives. Time is a constraint in today’s business world. Time spent on execution of orders has led to legal entanglement and business loss. This is the biggest worry in the world of supply-chain management. There is a growing demand for time-based logistics management, where customers are increasingly sophisticated and value time as money. To ensure quick and efficient streamlined flow of goods from the producer/supplier to the customer, companies now track factors that cause delay and try to eliminate them (Kent N. Gourdin, p.9, 2001).

Efficiency and durability are trade mark of a successful logistic operation. Using state-of-the-art network modeling tools to determine how well the distribution network serves the customers, logistics should include, inbound to outbound facilities, inventory, and service, employing all modes of transport (air, sea, rail, and road). Another important aspect of logistics is to analyze variables, such as inventory cost, time-in-transit, and service by product, industry, and location (Dynamic Logistics, 2007). [3]

The Internet, e-tailing and electronic commerce play an important role in logistics and their importance can be traced to dramatic changes in the corporate world of supply chain management. Together, they have gained importance in bringing gains and sustaining competitive advantage. Of the technology options, Logistics Execution Systems (LES) plays a vital role in the order fulfillment and product delivery.

Companies need to meet challenges, and to do this successfully, they spend time and money developing solutions in-house that will enable them to accurately identify, track, manage and report on material flow as well as efficiently allocate resources to related tasks throughout the pipeline. In order to achieve this, companies need to focus on:

Centralized distribution centers

Channel-specific distribution center design

Repackaging, labeling and pricing at the distribution point

A move to more conventional or hybrid warehousing with on-line, real-time computer-based warehouse management systems

Compliance as well as supplier labeling and price marking

Increased use of standard bar code for product, packaging and ship container identification to facilitate warehouse management, shipment tracking and POS transaction monitoring

Supplier’s retail store level inventory (VMI).

Trading partner communication

Growing use of decision support, modeling and simulation tools

Employee empowerment through tools to increase operational efficiency and productivity

In warehousing operations, an increasing number of companies have grown cautious about investments in large scale, opting instead for more flexible, fully conventional approaches or hybrids that combine mechanized and conventional alternatives (Hill, p.2-3, 2003).

Initially, LES were introduced to permit real-time material tracking and resource management in conventional warehouses, using bar codes for material tracking, a broader array of radio data terminals for industrial applications, and a dramatically improved computer performance at lower cost and a variety of software tools to relational data base management.

Warehouse Management Systems had clearly come of age. Industry leaders began to see results as revenue grew at better than 20% annually and initiated programs to add functionality in the areas of labor (LMS) and transportation (TMS) management. LES (logistics execution systems) emerged as the new acronym for systems that managed material and data flow in the supply chain (Hill, p.4, 2003).

There are three basic forms of outsourcing with regard to supply chain management. These are other methods used to improve production, quality and inventory. They are:

The outsourcing of the production of components. Global Corporate develop long-term relationships with a number of suppliers on the basis of mutual trust.

Value-Added Logistics (VAL). VAL implies that production and distribution of a supply chain integrates into one.

The outsourcing of transportation, warehousing and distribution. Third-party Transportation, warehousing and distribution activities are fast growing outsourcing businesses.

Though the above methods have been successfully used and managed by a few corporate, outsourcing of transport, warehouse and distribution should be the ideal situation to minimize capital investment and ensure more professionalism.

A supply chain involves the movement of raw materials from a supplier to the production house, which is then processed to form the final product, before being sent to the customer (who placed the order) through a distribution system. As mentioned earlier, with the advent of computers and software to run them, it has become easy to track the movement of shipments from the origin to their final destination. Any organization that is in the service, maintenance and production sector rely on quick supply and replacement of spares and parts for their business success. Though the functions are more or less the same, supply chains vary depending on the size of the organization and the type of business they are in. Customer satisfaction is paramount. In a highly competitive world of computer hardware manufacture, satisfying a customer is utmost paramount for success. Scheduled deliveries, dispatch of spares and add-ons on time are paramount to the success of that business. Should a customer find his/her business affected due to non-availability of spares, or delayed replacement of machinery parts in their workshop, they will not only cancel their order, but would in all likelihood change the supplier for delayed shipment.

Almost all industries use couriers these days to stay competitive and because of this, all courier companies, must be able to provide foolproof and reliable service to stay in front. Be it the computer manufacturers or their suppliers, heavy or light machinery manufactures or suppliers, office equipment manufacturers and suppliers, service units and so on, they depend on time-bound services to beat competition.

Transportation eats into profits considerably. As in the case of location, transportation costs can be minimized by having the distribution centers close to customer’s access. The same can be said in terms of production and spares as well. Air transport is quick, but at the same time expensive, in comparison to shipping by boat or rail. Yet using sea or rail often means maintaining higher levels of inventory in-house to meet quick demands by the customer (Rockford Consulting, 1999).

Some 30% of the cost of a product is encompassed by transportation; therefore it is imperative to use the correct transport mode.

There has been a drastic change in the way seaports operate today. The era gone by Fordism ‘Economies of scale’ has been replaced by ‘Economies of scope’. This post-Fordism change has seen a revolution in logistic movement. Subsequently, the port authorities who were hitherto the ‘bosses’, found themselves at the receiving end. Today, logistics talks of organizations cooperating through economic networks for mutual benefits. In other words, individualism has given way to collectiveness. Consumers today seek greater product variety at high quality and reliability. Availability is mandatory. Thus, huge containers are now cut to size to accommodate faster and efficient services. In order to attain such professionalism, global corporate houses have become centers of corporate structures, centered on the principles of co-operation and partnership; outsourcing of logistics functions.

The outsourcing of transportation, warehousing and distribution is an appropriate way to cut transportation costs. Third-party Transportation, warehousing and distribution activities are fast growing outsourcing businesses. Globalization and outsourcing has opened new vistas for shipping lines, forwarders, terminal operators, road haulers, rail operators and barge operators. Together they provide new value-added services as an integrated package. Improvements in terminal and landside operations are required to lower the cost on door-to-door servicing and savings at sea, one reason why shipping companies are expanding their scope to include terminal operations and hinterland transportation. Customer service is most important for any business. In order to achieve this, easy product reach is necessary. This can be provided using multi-level mode of transport to reach the customer’s destination (Christopher M, 1992).

Strategy process can be defined as the identification or uncovering of connections between the social, cognitive and political processes by which strategies can be formulated to make firms perform (Szulanski et.al, 2006).

Wireless technology, such as @Par combines with ERP and WMS systems. This technology enables clients for pick-up, put away, receive, deliver, dispatch, cycle count, and cart management functions, the lifeline of the supply chain business. It is built on a robust platform that integrates through XML. It has advanced features like instant messaging, speech recognition; RFID tags, and uses a wireless LAN to transmit data in real time.

IristaWare system prioritizes, directs and confirms activities based upon the real-time conditions and constraints of space, equipment, and inventory. This software enables companies to automate their inbound order processes, inventory control, and outbound distribution activities using RF, barcode, and auto-ID technology. From advanced ship notice (ASN) processing to lot and serial number maintenance, iristaWarehouse tracks and controls the movement of both raw materials and finished goods through the distribution network. Advanced functionality including yard and dock management, value added processing, cross-dock fulfillment, and wave planning provide the tools to increase throughput while reducing operating costs (irista.com).

Monitoring and analyzing daily demand signals creates an accurate forecast in inventory and transportation. Real-Time Forecasting (RTF) helps reduce forecast errors substantially leading to reduced and expedited shipments and transportation costs.

In can also be noted that how today’s standards-based modeling, monitoring, connectivity, and process integration tools that comprise IBM’s Process Integration suite are allowing companies to implement process automation components with greater speed and agility than ever before.(Noel, Supply Chain Management).

Decisions pertaining to supply chain management cover long-term and short-term goals. Strategic decisions come under the jurisdiction of corporate policies, while operational decisions deal with day-to-day activities and problems within the organization. Therefore, an organization normally structures their supply chain on a long-term basis, while at the same time, focus on the day-to-day activities. In order to succeed, corporate heads need to assess the market demands, customer service, transport considerations, and pricing constraints to structure the supply chain effectively. These factors are inconsistent, and thus have to be monitored regularly to avoid harm.

Structuring a supply chain also requires an understanding of the demand patterns, service level requirements, distance considerations, and cost estimation, among others. These factors too are highly volatile, and can affect deliveries and supplies. Thus, this is an additional parameter that needs constant monitoring.

Innovation is the secret behind success and failure. By treading known strategies or ideas, one can never achieve the kind of success envisaged by them. It takes more than just hard work to beat competition. Innovation makes all the difference. Considering the various technological advantages available today to offer efficient, safer and fast services, the new startup courier company can with limited resources be able to outsource a major part of its services and still end up with a sizable business volume that hurts competition.

Transportation eats up a major chunk of a producer’s profit, and if a solution is provided to ease the tension and at the same time, reduce their overheads, it will become an instant success. This is what is required by the startup courier company to concentrate on.

With the introduction of new technology to support operations, tracking and routing of consignments will be easy and clients will be able to get prompt delivery schedules and confirmations, enabling them to plan their strategies to minimize costs. In today’s world of globalization, the movement of spares and important machines are routed through couriers because of their worth. Couriers engage in land, air and sea transport to complete of shipments based on their value and size. By tie-ups, the company will be able to minimize their operational costs, but enjoy handsome returns from their association with partners. This will enhance profits and help the startup courier company to beat competition. The new technology will decrease manpower and operational overheads, while at the same time, streamlining deliveries.

The Financial plan must draw on the following to derive the profit and loss statement and the revenue generated by the courier business for the first year of operations.

Income Statement for the year ending _____________ [Month]

Revenue: Services
Total Revenue Generated: Services

Revenue: Miscellaneous
Bank Interest
Total Revenue: Miscellaneous

Direct Costs:
Equipment Rentals
Salary (Owner)
Total Direct Costs

General And Administration
Accounting and Legal Fees
Advertising and Promotion
Bad Debts
Bank Charges
Depreciation and Amortization
Office Rent
Credit Card Commissions
Credit Card Charges
Total General And Administration

Net Income before Income Taxes


(Add a row of monthly headings to cover one year period)

Cash Revenues
Revenue from Service Charges
Cash Disbursements
Cash Payments to Franchisee Partners
Management Draws
Salaries and Wages
Promotion Expense Paid
Professional Fees Paid
Rent/Mortgage Payments
Insurance Paid
Telecommunications Payments
Utilities Payments
Total Cash Disbursements

Reconciliation of Cash Flow
Opening Cash Balance
Closing Cash Balance: Total ash Revenues – Total Cash Disbursements
(Susan Ward, About.com).

While starting a courier company may be simple, there is more to a company that sustains itself in the face of competition and those that fizzle out without a fight. A lot of study and planning is required to undertake a project that has numerous competitors fighting over the spoils. This report just about summarizes the basic needs to understand the market requirement and what are the parameters to be addressed to launch a competitive courier company in Minneapolis area. With a huge industrial and business base, Minneapolis offers good opportunities to well-established and unique service providers. The basic necessity of any service-oriented company is to address the needs of the customer, for, the customer is king. Innovation and the use of technology such as MIS and RTF (Real-Time Forecasting) and Wireless technology, such as @Par combined with ERP and WMS systems help courier companies to track and record the movement of consignments. With globalization, courier business has gone overboard and more and more practices are being incorporated to beat competition. Logistics is an area of wide acceptance, as machinery and equipment find their way across borders to ease production and quality costs. This has made many courier companies to expand their business into multi-mode logistic operations with partnerships to ease huge capital investments.

The new startup courier company that is sought to be made up looks at including logistics in a big way to beat existing business in the Minneapolis area.

Berry T, Bplans: A Simpler Plan for Startups, http://articles.bplans.com/index.php/business-articles/writing-a-business-plan/a-simpler-plan-for-start-ups/

Szulanski G, Porac J, and Doz Y, Strategy Process: Introduction to the Volume, The Challenge of Strategy Process Research, 2006, http://www.rotman.utoronto.ca/

baum/v22_intro.pdf iristaWare, http://www.irista.com

Jasmine Noel, BPM and SOA: Better Together, IBM-sponsored white paper by analyst, a founding member of Ptak, Noel & Associates, http://all-free-info.com/supply-chain-management

Christopher M. 1992, Logistics and supply chain management: Strategies for reducing costs and improving services (London: Pitman Publishing).

Citysearch, 2008, http://twincities.citysearch.com/yellowpages/directory/Twin_Cities_MN/20/532/page1.html

Rockford Consulting Group Ltd, RCG University, Supply Chain Management, 1999, http://rockfordconsulting.com/scm.htm

Oracle Corporation, Measuring Supply Chain Excellence, March 2005 AMR Research report “How Best to Measure Your Supply Chain Today, http://www.oracle.com/newsletters/updates/2005-10-21/supply-chain-management/measure-supply-chain-effectiveness.html

Kent N. Gourdin, 2001, Global Logistics Management: A Competitive Advantage for the New Millennium, Blackwell Publishing, Google Book Search

John M. Hill, 2003, White Paper, Logistics Execution Systems Perspective, Supply Chain Forum, www.idii.com/wp/ESYNC_LES_Perspective.pdf

Dynamic Logistics, Services, 2000-2010, www.dynamiclogistics.com

Susan Ward, About.com, Small Business: Writing the Business Plan, http://sbinfocanada.about.com/cs/businessplans/a/bizplanfinanc_4.htm

[1] Peter Drucker, 2001, The Practice of Management, Butterworth-Heinemann, Oxford, p.35

[2] Adrian J. Slywotzky, 1996, Value Migration, Howard Business School Press, Boston, p.4

[3] Dynamic Logistics, Services, www.dynamiclogistics.com

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